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    Stelling is doing well on Talksport. Brazil. Fans are used to the senior figures of broadcasting and certain types of presenters, commentators and pundits being ex players.

    What I used to see growing up (which is ancient history!) to now, what we do have to largely factor in is the audience reached and captured. This being online.

    Sky for example will extract certain footage and then create a headline to draw in views. Whether or not professional and more comical, if it generates ‘hits’, then these antics from Carra, Richards etc will continue. Sometimes, they are like big kids, but I guess that’s what Football can do at times to each and every one of us 🙂


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