It all starts with the manager. They’re still the most important person at a club and they dictate the direction of the club – even if other departments aren’t working, they get them working (unless there’s strong politics at play). The reason I bang on about appointing a bigger name is because you need that authority to manage big players, make tough decisions and handle expectations. They tend to hit the ground running because of their charisma, authority and communication skills. If players aren’t performing they freeze them out and move them on. As for alternatives, Tuchel was available. Flick was available, now flying high with Barca. Conte went to Napoli in the summer, they’re now flying high.
Amorim may work out but given that it’s hard to measure him in the weaker European league, you can onky look at his record in the European cups, which may look reasonable but I don’t think is extraordinary. Mourinho won the CL with Porto. And everyone likes to point to Ferguson before Utd being perhaps not proven yet, but he won a European trophy with Aberdeen which was extraordinary. I think you have to have that authority of proven extraordinary success to manage Utd. But they seem hellbent on finding someone to develop players and do things the right way, whatever that means.
A big club needs a big manager. It really is as simple as that.
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